Services

Green Marketing

Why You Need Green Marketing

Developing a green product is great; but if your sales don't reflect this achievement then you are behind the curve. It is important to tell the story of your organization if you are doing amazing things. Green marketing generates messaging around your products and operations to communicate your achievements to the public, purchasers and potential clients. These efforts provide a competitive advantage that can generate sales and capture market share.

Why We Do What We Do

When we initially provided our green marketing service, we didn't fully recognize the value we could bring our clients. What started out as a support service became one of our most important and successful services. Our background in education allows us to understand the end customer and create marketing materials to best convey pertinent information to them. In order to change consumer behavior and increase the use of sustainable products, green marketing must be informative as well as a sales tool.

How We Do What We Do

• Product Evaluation for Green Aspects
  • SSC will examine the raw materials and manufacturing process for any green aspects, including recycled content, locally-sourced materials, exceptional manufacturing techniques, etc. that can be highlighted in your marketing.
• Green Standards Evaluation
  • SSC will evaluate your product's applicability to all LEED standards, NAHB National Green Building Standards, and other green standards.
• Marketing Review
  • SSC will evaluate your marketing materials for accuracy and completeness in terms of green and sustainability information.

Why Clients Choose Us

Utilizing our expertise in both training and sustainable practices, we have developed an approach to marketing that combines corporate messaging and sustainability. We look at green marketing as an opportunity to educate consumers on our clients' products and services. Our proven system has built brand recognition and increased market share for our clients.

Benefits of Green Marketing

Product and marketing analysis ensures that your organization has a full understanding of the sustainable aspects of a product and its manufacturing process. We will determine green standards and credits applicable to your product, as well as provide verifiable data to substantiate your sustainability claims. We work with you to develop messaging that is easy for the consumer to understand and that clearly conveys the sustainable attributes of your product or operations.